Thursday, May 1, 2014

Ready to Go Global? An Avocado Success Story

Nowadays more and more business are considering the opportunity of expanding to other parts of the world. Exporting your products to new countries means new market opportunities and faster growth of your business. 


The Avocado Export Company is an example of a success story. Formed in 2009, AEC is an alliance of 5 avocado producers with the sole purpose of selling their avocadoes to the world. After just 4 years, the company has grown its business to export $6.2 million worth of avocadoes in 2012/13 to a growing global market. The target markets include Singapore, Hong Kong, Malaysia, the UAE and Thailand. In 2009 the company was recognised with a Premier of Queensland Export Award.

This story is inspirational to other businesses seeking to establish strong international tradepartnerships. If executed properly, many businesses have successfully increased their business by 60%—or more—within the space of just 3-4 years. The potential is high.



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