Monday, February 17, 2014

Export - Your Way to Success

Farmer’s son developed fruit crisps in his university dorm begins exporting them around theworld and is set to net £1million.


Charlie Fermor has now sold more than one million packets of his healthy snack made from apples and pears.

The 25-year-old has taken orders for 100,000 packs from Australia, 40,000 from China and 10,000 from the UAE, with the business set to net him over a million pounds in 2013.
Charlie began experimenting with making the fruit crisps - the only ones of their kind in the UK - while studying agricultural business management at university in Reading.
He turned his student accommodation into a makeshift lab and bought a dehydrator device to dry out slices of the fruit as he experimented with apples in between lectures.
After finishing his degree at the University of Reading , Charlie used his newfound knowledge to develop his brand of crisps at Perry Court Farm, near Ashford, Kent.
After a trade show six months ago more and more retailers from countries across the globe are now getting in touch with Perry Court Farm about the tasty crisps.

He visited famous American fruit-growing states such as Oregon and California to learn about processing techniques.
Returning to the UK Charlie used some savings to buy his own equipment and set up production in an on-site cold store on the farm using the apples from the orchards.
The global chain Whole Foods Market snapped up the snacks for their five London shops as well as many other smaller retailers across the country.
The tasty crisps, which sell for 50 pence a pack, have proved popular with school tuck shops, as one packet counts as one of your five-a-day.

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