Italy is the world’s eighth largest industrial economy and the fourth largest in Europe, with a potential market of almost 60 million consumers.
The country is internationally recognized for its fashion, automotive, marine, design, and mechanics industries. Italian style, innovation, creativity and love for tradition are all key success factors of the ‘Made-in-Italy’ brand.
The country is a leading producer of industrial and artisan products, which are exported worldwide. This is especially the case for pasta, wine, olive oil, fruit and vegetables (which has earned Italy the nickname of the ‘European orchard’), and for various other processed foods such as preserves and chocolates.
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